BIG DATA: A SOURCE OF COMPETITIVE ADVANTAGE

Authors

  • Bianca Rusu ''Spiru Haret University", Faculty of Economic Sciences, Bucharest, Romania
  • Lacramioara Hurloiu Spiru Haret University, Faculty of Economic Sciences, Bucharest, 46 G Fabricii Street, District 6, Bucharest, Romania, Tel./Fax: +40213169793,
  • Iulian Hurloiu Spiru Haret University, Faculty of Economic Sciences, Bucharest, 46 G Fabricii Street, District 6, Bucharest, Romania, Tel./Fax: +40213169793,
  • Marinela Geamanu Spiru Haret University, Faculty of Economic Sciences, Bucharest, 46 G Fabricii Street, District 6, Bucharest, Romania, Tel./Fax: +40213169793,

DOI:

https://doi.org/10.26458/2227

Keywords:

big data, analytics, technology, volume, variety, velocity, veracity, structured data, unstructured data

Abstract

In a business environment that constantly and rapidly changes, future prediction becomes more important than the simple visualization of historical or current perspectives. For effective future prediction, data analysis using statistical and predictive modelling techniques may be applied to enhance and support the organization’s business strategy. Therefore, the effective use of data is becoming the basis of competition. Big data fundamentally change the way businesses compete and operate. Companies that invest in and successfully derive value from their data have a distinct advantage over their competitors. This performance gap will continue to grow as more relevant data is generated and the technologies that enable faster, easier data analysis continue to develop.

Author Biographies

Bianca Rusu, ''Spiru Haret University", Faculty of Economic Sciences, Bucharest, Romania

Associate prof. PhD

Lacramioara Hurloiu, Spiru Haret University, Faculty of Economic Sciences, Bucharest, 46 G Fabricii Street, District 6, Bucharest, Romania, Tel./Fax: +40213169793,

Associate Prof. PhD.

Iulian Hurloiu, Spiru Haret University, Faculty of Economic Sciences, Bucharest, 46 G Fabricii Street, District 6, Bucharest, Romania, Tel./Fax: +40213169793,

Associate prof. PhD

Marinela Geamanu, Spiru Haret University, Faculty of Economic Sciences, Bucharest, 46 G Fabricii Street, District 6, Bucharest, Romania, Tel./Fax: +40213169793,

Lecturer PhD.

References

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Published

2022-06-28

How to Cite

Rusu, B., Hurloiu, L., Hurloiu, I., & Geamanu, M. (2022). BIG DATA: A SOURCE OF COMPETITIVE ADVANTAGE. Annals of Spiru Haret University. Economic Series, 22(2). https://doi.org/10.26458/2227

Issue

Vol. 22 No. 2 (2022)

Section

ACADEMIA PAPERS

License

Copyright (c) 2022 Bianca Rusu

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