Annals of Spiru Haret University. Economic Series 2024-06-05T15:16:30+03:00 Elena Gurgu Open Journal Systems <p> </p> <p>In its pages, the members of the teaching personnel- professors, associate professors, lecturers, and teaching assistants active in five economics faculties, functioning within Spiru Haret University- present the results of their scientific research. The publication also hosts many studies of professors and researchers from other national and international universities and research institutes.</p> <p>ISSN: 2393-1765 ISSN-L:2068-6900</p> ENTREPRENEURIAL ORIENTATION AND SMALL AND MEDIUM ENTERPRISES COMPETITIVE ADVANTANGE IN LAGOS STATE 2024-04-09T12:13:01+03:00 Waidi Adeniyi Akingbade Olubunmi Temitayo Famodun <p><em>There have been inconsistencies in the findings of academic researchers on entrepreneurial orientation and SMEs competitive advantage, which has demanded a further study.&nbsp; The issue of inadequate access to finance, poor infrastructure, inconsistency with government policy, poor support (business development work), inadequate sales, too many taxes and obsolete technologies leading to massive failures of SMEs and its effect on the epileptic growth of SMEs in Lagos state, but also due to the problem from entrepreneurial orientation. The survey research design was employed in this study and the study relied on primary data. The targeted population of this study is 1,511 SMEs (wholesalers and retailers only), which were drawn from Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) in Lagos state. A snowballing sampling technique was used to choose 316 participant SMEs to which the questionnaires were administered, of which 243 questionnaires were returned. The hypotheses of the study were analyzed using multiple regression analysis. The results showed that pro-activeness, innovativeness, and risk-taking significantly improve the performance of SMEs in Lagos state. The study came to the conclusion that innovative, entrepreneurial-oriented businesses are more likely to lead their industry in innovations and carry out tasks in a way that better serves clients and increases the firm's power. In order to improve the performance of their companies, the study recommended that&nbsp;SMEs' owners and managers to be dedicated to process and radical innovation in their interactions.</em></p> 2024-06-05T00:00:00+03:00 Copyright (c) 2024 Dr. Waidi Adeniyi Akingbade, Famodun Olubunmi Temitayo ECONOMIC NARRATIVES IN MOTION: THE POWER OF FIGURATIVE LANGUAGE IN KYRGYZ NEWSPAPERS 2024-04-09T11:45:13+03:00 Cildiz Cimanova Kanykei Kalieva Baktybek Isakov <p>The information reflected in newspapers is to be announced to millions of people with an aim to evoke the interest of the reader; the means of the figurative language help to make the newspaper text more emotional and moving. The newspapers content depends on the topicality of the event announced and it is really necessary to render the fresh news by using the right language techniques, so the usage of figurative language makes the newspaper materials more engaging towards the audience. The paper examines the examples of figurative language used in Kyrgyz newspapers focused on the country economics; the analysis of the newspaper materials helps to observe the significance of the figurative means in newspaper texts. The paper hypothesis is that the newspaper texts structure has a great role in the process of gaining readers’ interest.&nbsp;</p> 2024-06-05T00:00:00+03:00 Copyright (c) 2024 Cildiz Cimanova, Kalieva Kalieva, Baktybek Isakov ANALYSIS OF THE PROCESSES RELATED TO GLOBALIZATION OF ENTERPRISES IN BULGARIA 2024-04-16T15:14:29+03:00 Gergana Yocheva <p><em>People have been interacting with each other for a long period, through their businesses. Enterprises are the structure of the social economy. Due to the successive economic and social crises in Bulgaria, many companies are on the verge of survival. Through them, society's expectations for the employment of the population are characterised, which is the main objective of every enterprise. The main objective of this paper is to characterize and analyse the process of increasing economic, social, technical and political interconnections between individuals, countries and organizations.The current context impose a need to develop a system of indicators for the analysis and assessment of the globalization processes that is affecting the whole economy of the country. There is also a need for targeted management actions and the development and implementation of effective strategies that are appropriate to the dynamic changes in the competitive environment.</em></p> 2024-06-05T00:00:00+03:00 Copyright (c) 2024 Gergana Yocheva Export-Growth Nexus in Nigeria 2024-06-05T09:12:49+03:00 Olufemi Samuel Adegboyo Peter Katyo Abu <p>This study examined how capital inflow influence export-growth nexus in Nigeria from 1980 to 2022. The study employed ADF and PP unit root test to determine the stationarity of each variable and the result reveals that there is mixed level of stationarity among the variables as gross capital formation is stationary at level while other variables such as export, capital inflow, inflation rate, and government expenditure are stationary at first difference.&nbsp; Consequently, the study is conducted using the ARDL estimation approach. The study found that inflation rate, gross capital creation, and trade openness had negative impacts on Nigeria's economic growth, whereas capital inflow, government expenditure, the interaction of&nbsp; export and capital inflow, and trade openness all had positive impact on the economic growth. Consequently, the study recommends that government should create an enabling environment to attract more capital inflow into the country also government should review its trade policies so that export could starting stimulating economic growth in Nigeria.</p> 2024-06-05T00:00:00+03:00 Copyright (c) 2024 Olufemi Samuel Adegboyo, Peter Katyo Abu Work Schedule Flexibility and Employees’ Retention: Using Academic Staff of Ogun State Institute of Technology, Igbesa, Ogun State as a Study. 2024-06-05T15:16:30+03:00 Kafiu Sunkanmi Odusanya Gloria Chinagozi OSADEME <p><em>The study examined work schedule flexibility and employee’s retention using academic staff of Ogun State Institute of Technology, Igbesa as a focus</em><em>.&nbsp; </em><em>The research population was 136, and the sample size was 102 staff of the total population which consisted of both senior and junior staff. Multistage sampling technique was adopted in this study; which was stratified and simple random sampling techniques. A total of 102 copies of the questionnaire were administered while a total of 98 copies of the questionnaire were received from respondents and 95 copies were valid for data analysis.&nbsp; The 10-items measuring instruments were tested using test-retest reliability by administering the test once and then administering the same test again three weeks after the first administration.</em><em>&nbsp; </em><em>The hypothesis formulated for the study was analysed using Pearson Correlation Analysis. </em><em>The findings revealed that </em><em>there was a significant positive relationship between work schedule flexibility and employee’s retention </em><em>(r <strong>–</strong>statistics 0.317), P <strong>–</strong> values (0.002)</em><em>. The study recommended that managers should create an enabling environment for work schedule flexibility so as to retain their employee for the development of the organisation.</em></p> <p><strong><em>Keywords: </em></strong><em>Employee’s Engagement</em><em>, Employee’s Retention, Workload, Work Schedule Flexibility, Work Stress. </em></p> <p><strong>JEL CLASSIFICATION: M19</strong></p> 2024-06-06T00:00:00+03:00 Copyright (c) 2024 ODUSANYA Kafiu Sunkanmi, Dr. OSADEME Gloria Chinagozi Workers’ Perceptions of Social Security, Social Opportunities and the Challenges in Hotel Employment 2024-03-13T14:56:37+02:00 Musediq Lawal Olawale AKINRINDE Tajudeen Yusuf Adeyinka Rasaq Omokeji Ganiyu Remi Kasali ALATISE Kolawole Lateef KAZEEM <p>The study delved into the concept of social security as a fundamental human right, emphasizing its relevance in the hospitality industry, which contributes significantly to the global economy. Despite its substantial impact, the sector faces challenges, particularly in the form of precarious work. In order to gain empirical insights into this problematic, we took a comprehensive approach, engaging with 120 individuals from a dozen three-star hotels in Abuja, the Federal Capital Territory. To ensure consistency, we adhered to the European Hotelstars Union's classification criteria. Through thoughtfully crafted questionnaires, we delved into workers' perspectives on social security, social opportunities, and challenges. Employing both quantitative and qualitative methods, our analysis utilized frequency and simple percentage techniques, yielding 114 completed responses. The study unfolded the notion of social security as a fundamental human right, spotlighting its pivotal role in the vibrant hospitality industry, a cornerstone of the global economy. However, despite the industry's undeniable impact, the study reveals that hotel workers continue to grapple with social security and employment-related challenges that include human rights abuses, precarious working conditions, imposition of restrictive dress codes and gender-based violence. Based on findings, the study recommends the implementation of liberal dress codes among workers, provision of regular counseling and training, involvement of workers in the decision-making process, offering worker-friendly packages, and organizing relevant training programs to enhance staff skills and well-being, thus promoting sustainable development in the hospitality industry.</p> 2024-06-06T00:00:00+03:00 Copyright (c) 2024 Musediq Olufemi Lawal, PhD, Olawale Olufemi Akinrinde, PhD, Tajudeen Yusuf ADEYINKA, PhD, Rasaq Omokeji GANIYU, PhD, Remi Kasali ALATISE , PhD, Kolawole Lateef KAZEEM RELATIONSHIP BETWEEN ORGANIZATIONAL CULTURE AND CORPORATE SUSTAINABILITY 2024-04-01T08:22:59+03:00 Milena Filipova Iuliana Petronela Gârdan Aurelian Bondrea Daniel Gârdan <p>In an era marked by increasing concern for the environment and a drive to improve corporate performance, the interplay between sustainability and organizational performance has emerged as a major focal point for businesses. Businesses, as integral components of a global economy, face the dual challenge of addressing complex sustainability imperatives while striving to improve organizational culture, the collective values, norms and beliefs that shape the behavior and decisions of individuals within the enterprise. The extent to which businesses adopt and cultivate a culture that prioritizes sustainability initiatives while promoting efficiency and innovation can profoundly affect their prospects in today's dynamic business environment. The purpose of this paper is to establish the relationship between corporate sustainability and organizational culture, exploring how the conscious integration of sustainability values and principles into an enterprise's culture can provide significant opportunities not only to mitigate adverse environmental impacts, but also to improve performance of the organization. The main research methods involved in the development are content analysis, method of analysis and synthesis, method of observation, intuitive and systematic approach. The expected results of the development identified key aspects of the relationship between organizational culture and corporate sustainability.</p> 2024-06-05T00:00:00+03:00 Copyright (c) 2024 Milena Filipova, Iuliana Petronela Gârdan, Aurelian Bondrea, Daniel Gârdan MULTILATERAL DIMENSIONS IN TALENT MANAGEMENT AND EMPLOYEES’ TURNOVER INTENTIONS IN MANUFACTURING INDUSTRIES, SOUTH-WEST, NIGERIA. 2024-03-28T14:21:54+02:00 Adetoun BALOGUN Dayo Akintayo <p style="font-weight: 400;"><em>The importance of employees to manufacturing industries cannot be overemphasised as they contribute to the industries’ &nbsp;performance and the consequent impact on the nation’s economy. This study, therefore, investigated the contributions of talent management strategies (human resource planning, recruitment and selection, employee development, employee retention, employee health and safety management, and employee performance appraisal) &nbsp;to employees’ turnover intentions in manufacturing industries in South-West Nigeria. The study employed a descriptive survey research design. The target population of the study </em><em>comprised 3,172 staff working in six manufacturing industries in South-West Nigeria. </em><em>The study made use of stratified and simple random sampling techniques to select &nbsp;952 respondents. Two research instruments, the Integrated Talent Management Strategies Questionnaire (ITMSQ) and the Employees’ Turnover Intentions Questionnaire (ETIQ), were validated, and their reliability was ascertained. Two research questions were raised, and two hypotheses formulated were analysed with inferential statistics. The findings reveal a low level of employees’ turnout intentions, the adoption at a high rate of all examined talent management strategies, and significantly combined and relative contributions of talent management strategies to employees’ turnout intentions. Recommendations made include organisations’ need to adopt more talent management strategies, &nbsp;regularly evaluate the effectiveness of integrated talent management practices adopted, and improve retention programmes based on the identified integrated talent management strategies that contribute significantly to turnover employees’ turnout intention. </em></p> <p style="font-weight: 400;"><strong>Keywords: </strong><strong><em>Talent Management Strategies and Employees Turnover Intentions</em></strong><em>&nbsp;</em></p> <p style="font-weight: 400;"><strong>JEL Classification: </strong>L1</p> 2024-06-06T00:00:00+03:00 Copyright (c) 2024 Adetoun BALOGUN, Prof Economic Investigation of Utility Maximization through Mathematical Analysis 2023-09-01T20:03:28+03:00 Haradhan Kumar Mohajan Devajit Mohajan <p><em>In this paper economic predictions among commodity prices and Lagrange multipliers are deliberated, where utility maximization policy is examined with sufficient mathematical investigation.</em><em> In mathematical economics, utility reflects</em><em> the propensity of an activity, which of course increases or decreases complete happiness of the individual/society.</em><em> The system of Lagrange multiplier is a strongly valuable method in advanced calculus that is applied in this paper with a pair of constraints. This paper also tries to show the economic results of optimization precisely but elaborately.</em></p> 2024-06-06T00:00:00+03:00 Copyright (c) 2024 Haradhan Kumar Mohajan, Devajit Mohajan ASUU Strike and Mental Health of Business Administration Students in Nnamdi Azikiwe University, Awka, Anambra State, Nigeria. 2024-03-06T11:20:31+02:00 Uchechukwu Roselyn Ignatius Henry Sonna Ojukwu Ijeamaka Charity Mgbemena Nkechi Catherine Nwankwo <p><em>ASUU Strikes pose challenge to Nigeria’s educational sector. In view of this, the study aimed to determine the relationship between ASUU strike and mental health of Business Administration students in Nnamdi Azikiwe University, Awka, Anambra State. The study adopted a survey research design and convenience sampling technique was used to select participants from Management Sciences faculty. Data were collected from 237 participants with the use of a structured questionnaire. Data on personal information of participants were presented and quantified using simple frequency tables, while data relating to the section B of the questionnaire were analyzed using arithmetic mean. Hypotheses were tested using Pearson Product Moment Correlation Coefficient with the aid of Statistical Data for Social Science Version 23. Findings revealed significant relationship between ASUU Strike and Mental Health of Business Administration students in Nnamdi Azikiwe University, Awka. Specifically, a moderate positive was found to exist between institutional underfunding and Students’ academic performance. Additionally, Lecturers remuneration strongly correlates with students’ financial stress. The study recommended the presence of adequate institutional funding through increased governmental funding, or through philanthropic donations, and partnerships with industry and Alumni. The study further recommends a systematic process of financial assessment and strategic planning within the university through conducting a review of institutional financial health, identifying potential areas of improvement and developing achievement strategies.</em></p> <p><strong>&nbsp;</strong></p> 2024-06-06T00:00:00+03:00 Copyright (c) 2024 Uchechukwu Roselyn Ignatius, Henry Sonna Ojukwu, Ijeamaka Charity Mgbemena, Nkechi Catherine Nwankwo A critical Analysis of Collective Bargaining Extension Mechanisms in the Public Sector in Botswana 2024-03-29T12:01:12+02:00 Wilfred Ukpere Keratilwe Bodilenyane Calvin Mabaso <p><em>The widespread emphasis on democratic governance makes it relevant for social partners to view collective bargaining as a significant means for joint work regulation. Collective bargaining promotes workers’ voice and creates symbiotic relations between employers and trade unions. The study focused on the aspect of collective bargaining extension mechanisms. The study encompasses group of workers covered and those excluded from collective agreements (not necessarily unionised workers), parties involved, extension of collective agreements, workers with the right and without the rights bargaining. The study was qualitative in nature, with a sample size of 15 participants from the public service. Participants were selected using purposive sampling method. The findings of the current study revealed that when a decision is made, government, as the employer, takes a holistic approach and extends the benefits to all government employees, including those who are unionised and non-unionised, as well as management and disciplined forces. It has become apparent that though extension mechanisms are not documented nor provided for in the law, there is a default erga omnes effect of collective bargaining agreements in the public sector.</em></p> 2024-06-06T00:00:00+03:00 Copyright (c) 2024 Wilfred Ukpere, Keratilwe Bodilenyane, Dr Calvin Mabaso INFLUENCE OF ABUSIVE SUPERVISION ON EMPLOYEES’ MORALE AT WORK: EVIDENCE FROM THE MANUFACTURING ORGANISATIONS IN NIGERIA 2024-04-01T15:02:22+03:00 Babalola Oginni <p>Organization is structured in such a way that people work together wherein some would be superiors and others would be subordinates which makes supervision a natural phenomenon while the quality of supervision will determine the result of operational activities daily. The study focused on the influence of abusive supervision on employee morale using the manufacturing sector as the unit of analysis, it identified the level of abusive supervision, the causes of abusive supervision, and the relationship between abusive supervision and employee morale. Yamane’s sample size formula was used to get the sample size of 310 while a multistage sampling technique was used to select the sample and administer the questionnaire. it was found that abusive supervision is high, caused by leadership styles, absence of an alternative job, and family demands and there exists an inverse relationship between abusive supervision, and employee morale with implications on employee and behavioural outcomes, and concluded that high abusive supervision heralds low job satisfaction, low commitment, and low loyalty thus, leading to decreased productivity, increased grievances, and increased turnover as well as hindering innovation and collaboration. Training was recommended to focus on supervision with empathy to improve interpersonal relationships and feelings of belongingness.</p> 2024-06-06T00:00:00+03:00 Copyright (c) 2024 Babalola Oginni Rethinking Boundaries 2024-06-05T09:40:13+03:00 Ramil Gulyev <p>A turning point in the sector was the bankruptcy of FTX, a well-known cryptocurrency exchange, in late 2022. Sam Bankman-Fried founded FTX, which at first prospered with its cutting-edge offers. However, because of financial mismanagement and regulatory issues, FTX experienced a liquidity problem and widespread withdrawals. The collapse revealed regulatory shortcomings and generated demands for improved supervision and investor protection on a global scale. It is essential to implement swift changes, such as harmonized laws and transparent auditing, in order to reduce risks and promote market integrity. Nonetheless, regulatory obstacles continue to exist, necessitating a careful balancing act between innovation and supervision. The failure highlights the necessity of educating stakeholders and helping them adjust to the changing cryptocurrency environment. Regulations guarantee stability, investor trust, and institutional involvement, even though they may also present challenges. In the end, the crash of FTX steered the sector toward responsible expansion and emphasized the significance of strong regulatory frameworks in determining the course of cryptocurrency markets.</p> 2024-06-05T00:00:00+03:00 Copyright (c) 2024 Ramil Gulyev Utilizing Bank Loans to Enhance the Energy Efficiency of Enterprises in the Western Balkan Countries 2024-01-31T12:01:53+02:00 Milena Nikolić Mirjana Jemović Danka Milojković <p>The improvement of energy efficiency and transitioning to renewable energy sources in conditions of intense efforts to reduce global warming has become a need. Numerous programs were adopted for financing these activities by international financial institutions and development organizations, whereby a significant part of these programs are implemented by banks. This paper analyses bank loans that have been approved within the Western Balkans Investment Framework (WBIF) program to evaluate their contribution to the realization of the energy performance of enterprises in the Western Balkans countries. By applying content analysis, case study, and comparative methods on the analysed enterprises, it was determined that the mentioned programs were implemented in the Republic of Serbia, North Macedonia and Bosnia and Herzegovina. These programs and credit lines contributed to increasing the energy efficiency of enterprises in the analysed countries. Considering the dominant role of banks in the financial sectors of the Western Balkans countries, banks should take on the role of project creditors oriented towards the improvement of energy efficiency in the future, especially when crediting SMEs. In order to be able to support as many of these projects as possible, banks need to strengthen their institutional and personnel capacities.</p> 2024-06-05T00:00:00+03:00 Copyright (c) 2024 Milena Nikolić, Mirjana Jemović, Danka Milojković DEVELOPMENT OF A SUSTAINABLE MARKETING SYSTEM WITH UNREAL ENGINE 2024-03-19T11:13:25+02:00 Laura IACOB Miglena TRENCHEVA Rayna DIMITROVA Ivan TRENCHEV <p><em>This article explores the innovative integration of Unreal Engine, a powerful game development tool, in creating a sustainable marketing system. The Unreal Engine, known for its high-fidelity graphics and real-time rendering capabilities, has been increasingly utilized in various industries beyond gaming, including marketing and advertising. The focus of this paper is on how the engine’s advanced features, particularly its Artificial Intelligence (AI) capabilities, can be leveraged to create immersive and engaging marketing experiences.</em></p> <p><em>We delve into the use of Unreal Engine’s AI to personalize user interactions, ensuring that marketing content is tailored to individual preferences and behaviors. This personalization is achieved through the analysis of user data and the implementation of machine learning algorithms, which enable the system to learn and adapt over time. The use of AI also extends to the creation of intelligent virtual assistants and chatbots, providing real-time support and engagement to users.</em></p> <p><em>The sustainability of the system is underscored by its ability to reduce the need for physical marketing materials and in-person events, leading to a decrease in the environmental footprint of marketing activities. Furthermore, the system’s adaptability ensures its long-term viability, as it can be easily updated and modified to suit changing market conditions and consumer preferences.</em></p> <p><em>The article also addresses the challenges and ethical considerations associated with the use of AI in marketing, emphasizing the importance of transparency, data security, and user privacy. Best practices and guidelines for the responsible use of AI in marketing are discussed, providing a roadmap for organizations looking to implement similar systems.</em></p> <p><em>In conclusion, the development of a sustainable marketing system with Unreal Engine represents a significant step forward in the integration of advanced technologies in marketing. The use of AI not only enhances user engagement and personalization but also contributes to the sustainability and efficiency of marketing activities. As the industry continues to evolve, the insights gained from this implementation will be invaluable in shaping the future of sustainable and tech-driven marketing strategies.</em></p> 2024-06-05T00:00:00+03:00 Copyright (c) 2024 Laura IACOB, Miglena TRENCHEVA, Rayna DIMITROVA, Ivan TRENCHEV ANALYSIS OF ECOWAS QUEST FOR REGIME SURVIVAL VERSUS REPUBLIC OF NIGER 2024-03-29T11:57:04+02:00 Wilfred Ukpere Etim Okon Frank <p><em>The study explores ECOWAS quest for regime survival in the aftermath of the collapse of the democratic government in the Republic of Niger, being the fifth country in the row in West Africa within three (3) years. It sought to unveil the latent reasons behind ECOWAS stand, interrogate whether it was acting as a proxy and identify the linkages between the destruction of Nord-Stream Gas Pipeline phase 1 and 2, the renewed interest in Trans-Sahara Gas Pipeline (TSGP) and ECOWAS pursuit of regime survival. The analysis approached the study through an exploratory and diagnostic method, which explored historical and time-series events in the analysis. The procedure revealed that wherever democratic regimes failed to add value to the lives of citizens through democratic accountability, the people will embark on protest actions out of relative deprivation that confront them. Military coup d’etat is an extreme form of protest at the level of supplantment as witnessed in Niger. It further disclosed that ECOWAS quest for regime survival is unconnected with TSGP project meant to convey gas from Nigeria through Niger Republic via Algeria to western Europe through Italy. The declaration by the coupists that Niger will not honour its own part of the contract any longer would result in extreme dependence of Western Europe on Russia for gas. The logical alternative is to get ECOWAS to embark on regime restoration in order to honour the pipeline contract and possibly free Europe from the stranglehold of Russia. The analysis concluded that Russian -Ukraine kind of war looms in Niger, which is capable of engulfing Nigeria and the sub-region.</em></p> 2024-06-06T00:00:00+03:00 Copyright (c) 2024 Wilfred Ukpere, Prof Etim Okon Frank Culture and Innovation 2024-06-03T15:33:10+03:00 Elena Gurgu Dragoș Frăsineanu Geanina Simbotin <p><em>This academic paper explores the symbiotic relationship between culture and innovation, specifically examining how creative sectors can contribute to the sustainable development of Romania. Grounded in the understanding that cultural and creative industries play a vital role in fostering innovation and economic growth, this study investigates the unique ways in which these sectors can propel Romania towards a sustainable future.</em></p> <p><em>The research employs a multidisciplinary approach, drawing on insights from cultural studies, economics, and innovation management. It begins by elucidating the theoretical foundations that underscore the interplay between culture, innovation, and sustainability. Subsequently, the paper delves into an empirical analysis, utilizing case studies and quantitative data to illustrate the impact of creative sectors on economic development, social cohesion, and environmental sustainability in the Romanian context.</em></p> <p><em>The findings reveal compelling connections between cultural vitality, innovative practices, and sustainable outcomes. The creative sectors, including visual arts, design, film, and technology-driven industries, emerge as dynamic contributors to Romania's sustainable development agenda. The study highlights the role of cultural initiatives in enhancing social inclusivity, fostering entrepreneurial ecosystems, and driving technological advancements that align with sustainable principles.</em></p> <p><em>Moreover, the paper examines policy implications and strategic recommendations for harnessing the full potential of creative sectors in Romania. It advocates for a comprehensive approach that integrates cultural policies with innovation strategies to create an environment conducive to creativity, collaboration, and sustainable growth.</em></p> <p><em>In conclusion, this research contends that the creative sectors can serve as catalysts for transformative change in Romania's journey towards sustainability. By recognizing and leveraging the intrinsic link between culture and innovation, policymakers, business leaders, and cultural practitioners can collaboratively chart a course for a more resilient and vibrant future for the nation. This paper contributes valuable insights to the discourse on the intersection of culture, innovation, and sustainability, offering a roadmap for unlocking the full potential of creative sectors in Romania's sustainable development trajectory.</em></p> <p>&nbsp;</p> 2024-06-05T00:00:00+03:00 Copyright (c) 2024 Elena Gurgu, Dragoș Frăsineanu, Geanina Simbotin Teleworking and Employees’ Brand Ambassador; Using Academic Staff of Ogun State Institute of Technology, Igbesa, Ogun State as a Study. 2024-04-09T11:32:54+03:00 Kafiu Sunkanmi Odusanya Gloria Chinagozi OSADEME Adewunmi Oluwakemi Sodeke <p><em>The study examined </em><em>teleworking and employee’s brand ambassador</em><em> using academic staff of Ogun State Institute of Technology, Igbesa as a focus</em><em>.&nbsp; </em><em>The research population was 136, and the sample size was 102 staff of the total population which consisted of both senior and junior staff. Multistage sampling technique was adopted in this study; which was stratified and simple random sampling techniques. A total of 102 copies of the questionnaire were administered while a total of 98 copies of the questionnaire were received from respondents and 95 copies were valid for data analysis.&nbsp; The 10-items measuring instruments were tested using test-retest reliability by administering the test once and then administering the same test again three weeks after the first administration.</em><em>&nbsp; </em><em>The hypotheses formulated for the study were analysed using Pearson Correlation Analysis. </em><em>The findings revealed that </em><em>teleworking</em><em> had significant positive relationship with employee’s brand ambassador </em><em>(r <strong>–</strong>statistics 0.611), P <strong>–</strong> values (0.000)</em><em>. </em><em>The study recommended that managers should encourage teleworking among their employee so as to improve the organisation’s brand. </em></p> <p><strong>Keywords:</strong> Employee’s Brand Ambassador, Employee’s Engagement, Teleworking.</p> <p><strong>JEL CODE: M19</strong></p> 2024-06-06T00:00:00+03:00 Copyright (c) 2024 Kafiu Sunkanmi Odusanya, Dr. OSADEME Gloria Chinagozi, SODEKE, Adewunmi Oluwakemi VALUE CHAIN AND RISK MANAGEMENT IN THE 4IR: ANALYSIS FROM THE AGRO-ALLIED SECTOR 2024-02-21T13:21:34+02:00 Francis Monyei Wilfred Ukpere <p><em>Scholars and professionals have recently called for the need to look at how value chains affect risk management in the agro-allied industry. Therefore, in response to this call for empiricism, the present study is conducted. In achieving this, the descriptive survey method was applied, inculcating Five (5) randomly selected Agro-allied firms in Enugu State, Nigeria as its study respondents. They include - </em><em>Enugu San Carlos Farms Limited; Link-Chris Global &amp; Agro Resource Nigeria Limited; Veggie-fresh Farms Enterprise</em><em>; </em><em>San Savannah Oil Limited; and Tropical Veterinary Consult Limited</em><em>. The criteria in selecting the firms were on the basis which included their economic contributions to the state, number of years in service delivery, and product/produce viability. These criteria permit a valid generalization of the research findings.</em><em> The Regression statistical tools of the statistical package for social sciences used in testing the hypotheses yielded the following results: r = 0.767; F = 62.720; t = 7.920; p = 0.05. These show that the agro-allied enterprises under study had more effective and substantial risk management as a result of the value chain network that was put in place. </em><em>Thus the conclusion emphasizes that the value chain promotes and supports the risk management of agro-allied businesses as well as the region in which they operate economically. </em></p> 2024-06-05T00:00:00+03:00 Copyright (c) 2024 Francis Monyei , Wilfred Ukpere Impression Management at Work: Intentions of Casual Workers 2024-03-29T11:58:36+02:00 Wilfred Ukpere Nyasha Mapira Jeremy Mitonga-Monga <p><em>The purpose of this study was to investigate why casual employees at a global firm in Zimbabwe engaged in impression management. This exploratory qualitative study investigated casual workers’ intention for engaging in impression management at the case global firm in Zimbabwe using the interpretivism research philosophy. Face to face, semi-structured interviews were used to collect data from ten research participants who had been employed by the global firm in Zimbabwe for a minimum of five months. The study found that casual workers at the case global firm in Zimbabwe are driven to control their work impressions to preserve their good reputation, build social capital, and accomplish career-related objectives including moving up the corporate ladder, receiving high performance reviews, obtaining a permanent position, and getting promoted. Therefore, as it is, casual workers at the case global firm in Zimbabwe use impression management tactics with the overall aim of maintaining job security. The current study recommends that casual workers should identify the circumstances in which impression management is most appropriate and make an effort to become more aware of when and how often to manage impressions. They could do this by practicing self-monitoring, receiving feedback, or participating in other professional development activities. The study also urges managers at the global firm in Zimbabwe to encourage workers to utilize impressions that are authentic and discourage employees from managing images that are destructive to the organization.</em></p> 2024-06-06T00:00:00+03:00 Copyright (c) 2024 Wilfred Ukpere, Dr Nyasha Mapira, Dr Jeremy Mitonga-Monga MARKETING APPROACHES FOR EFFECTIVE MUSEUM MANAGEMENT 2024-03-27T10:34:51+02:00 Vesela Serafimova Milena Filipova <p><em>When it comes to effective museum management, implementing smart marketing approaches is crucial for attracting visitors, engaging with the community, and ensuring long-term sustainability. Some key marketing activities can be highlighted for a successful museum management: targeted audience segmentation; compelling branding; engaging content marketing techniques; collaborations and partnerships; the application of specific principles for digital marketing and promotion of a strong online presence; community engagement; visitor experience enhancement; membership programs and loyalty benefits implementation; data analytics and continuous evaluation and adaptation. By implementing these marketing approaches, museums can effectively promote their collections, engage with diverse audiences, and secure their long-term success. Museum management involves overseeing all aspects of a museum's operations, including administration, collections management, exhibition planning, educational programs, marketing, fundraising, and visitor services. The present paper approaches different marketing instruments that can effectively enhance the efficiency of museums activity and shows a practical example regarding „Alexei Rilets” Museum from Rila.</em></p> <p><em>Overall, effective museum management requires a combination of leadership, strategic planning, financial acumen, creativity, and a deep passion for preserving and sharing cultural heritage. By managing these various aspects, museum managers can nurture vibrant institutions that educate, inspire, and engage audiences from all walks of life.</em></p> 2024-06-05T00:00:00+03:00 Copyright (c) 2024 Vesela Serafimova, Milena Filipova New Business Models in Agroecology 2024-06-05T13:41:50+03:00 Costin Lianu Irina Gabriela Radulescu Cosmin Lianu <p><em>Agroecology is a new area of knowledge and emerging body of experience linking in a transdisciplinary manner, experiments, research, and action-oriented innovations targeting enhanced food systems’ resilience, environmental and socio-economic sustainability at the farm, organizational and institutional levels. Authors view is that</em><em> applying ecological principles and social values to agricultural production and consumption</em><em> has to have a market recognition. This paper investigates in which conditions agroecology can also offer new business models that are more inclusive, diverse, and profitable for farmers and other food system actors especially those small farmers actioning in a regional context and willing to cooperate to co-create new business models. These business models involve the adoption of innovations such as integrated management, organic fertilizers, participatory guarantee systems, and collective marketing in a regional value chain perspective. The paper investigates as well some pathways to agroecology developed in IH Bio Danubius, a regional cluster already engaged in organic agricultural practices and willing to further embrace new agroecological principles. One important pathway, in wich our research is conducted are conditions under which </em><em>private (voluntary) standards based on indicators can meet market requirement through a viable business model.</em></p> 2024-06-06T00:00:00+03:00 Copyright (c) 2024 Costin Lianu, Irina Gabriela Radulescu, Cosmin Lianu