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Vol 17, No 4 (2017) THE EVOLUTION OF EDUCATIONAL MARKETING Abstract  PDF
Natalia Manea, Mihaela PURCARU
 
Vol 14, No 1 (2014) The strategic marketing planning – General Framework for Customer Segmentation Abstract  PDF
Alina Elena OPRESCU
 
Vol 10, No 2 (2010) The role and importance of the strategic planning in bank marketing Abstract  PDF
Gheorghe PISTOL
 
Vol 13, No 3 (2013) Peculiarities of marketing communications in cultural marketing Abstract  PDF
Daniel Gardan, Petronela Iuliana Geangu
 
Vol 10, No 3 (2010) Specifics of the marketing audit in the financial-banking sector Abstract  PDF
Corrado De CECCO, Iuliana CETINĂ, Violeta RĂDULESCU, Mircea DRĂGHICI
 
Vol 17, No 3 (2017) ETHICAL CONSUMERS IN GREECE: WHO ARE THEY? Abstract  PDF
Antonia Delistavrou, Hristo Katrandjiev, Irene Tilikidou
 
Vol 10, No 4 (2010) Particularities of the logistic operations in the pharmaceutical domain Abstract  PDF
Ana BUTNARU
 
Vol 11, No 3 (2011) Remarks on the marketing of educational nowadays Abstract  PDF
Sebastian CHIRIMBU, Adina BARBU-CHIRIMBU, Silvia RAŞCU PISTOL
 
Vol 14, No 2 (2014) The Importance of Marketing Communication in the Touristic Negotiation Abstract  PDF
Ana Maria MIHALI
 
Vol 10, No 1 (2010) Mobile marketing future trends Abstract  PDF
Iacob CĂTOIU, Daniel Adrian GÂRDAN, Doru Lucian GÂRDAN
 
Vol 11, No 4 (2011) New perspectives in relationship marketing conceptualization Abstract  PDF
Daniel Adrian GÂRDAN
 
Vol 11, No 4 (2011) Particularities of dental medical services and consumers in the context of globalization Abstract  PDF
Petronela Iuliana GEANGU, Raluca CREŢOIU, Daniel Adrian GÂRDAN
 
Vol 10, No 1 (2010) Critical marketing - defining the field Abstract  PDF
Manuela Epure
 
Vol 10, No 2 (2010) Brand management in media crisis Abstract  PDF
Adrian IONESCU
 
Vol 11, No 1 (2011) CSR – A marketing tool? Abstract  PDF
Silvia- Ştefania MIHALACHE
 
Vol 10, No 3 (2010) The strategic analysis in the modern management of the company Abstract  PDF
Iosefina MOROŞAN
 
Vol 11, No 1 (2011) The power of the message – the key to success in social marketing campaign. An analysis of social marketing in Romania Abstract  PDF
Manuela EPURE, Cristina DINU
 
Vol 10, No 3 (2010) Metaphorical conceptualizations of marketing Abstract  PDF
Raluca Gabriela BURCEA
 
Vol 10, No 1 (2010) Dancing with pharmaceutical industry – medical practice between ethics and business Abstract  PDF
Sorin C. CRĂCIUNAŞ, Diana V. CRĂCIUNAŞ
 
Vol 10, No 3 (2010) How the marketing research affects the improvement in the dental doctor-patient relation Abstract  PDF
Petronela Iuliana GEANGU, Daniel Adrian GÂRDAN, Iuliana CETINĂ, Elena GURGU,
 
Vol 11, No 2 (2011) Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model Abstract  PDF
Marco REMONDINO
 
Vol 19, No 4 (2019) The strategy of promoting and selling medicines on the Romanian market Abstract  PDF
Elena GURGU, Ioan Aurelian STANESCU
 
Vol 10, No 4 (2010) The role of strategic planning in relationship marketing Abstract  PDF
Aurelian A. BONDREA, Daniel Adrian GÂRDAN, Iuliana Petronela GEANGU
 
Vol 9, No 1 (2009) The importance of finance and banking marketing in the present conditions Abstract  PDF
Gheorghe PISTOL
 
Vol 9, No 1 (2009) Role of marketing in improving didactic activity quality in higher education Abstract  PDF
Adrian Daniel GÂRDAN, Iuliana Petronela GEANGU, Ioana ANDRIESEI, Ecaterina GICĂ
 
Vol 19, No 1 (2019) THE DEVELOPMENT OF MARKETING IN TOURISM INDUSTRY Abstract  PDF  PDF
Bogdan SOFRONOV
 
Vol 19, No 3 (2019) PROVISIONS CONCERNING THE ORGANIZATION OF EVENTS FOR THE PROMOTION OF PRODUCTS ON PHARMACEUTICAL MARKET IN ROMANIA Abstract  PDF
Alina Natalia IOSIF, Elena GURGU
 
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