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| Issue |
Title |
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| Vol 17, No 4 (2017) |
THE EVOLUTION OF EDUCATIONAL MARKETING |
Abstract
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Natalia Manea, Mihaela PURCARU |
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| Vol 14, No 1 (2014) |
The strategic marketing planning – General Framework for Customer Segmentation |
Abstract
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Alina Elena OPRESCU |
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| Vol 10, No 2 (2010) |
The role and importance of the strategic planning in bank marketing |
Abstract
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Gheorghe PISTOL |
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| Vol 13, No 3 (2013) |
Peculiarities of marketing communications in cultural marketing |
Abstract
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Daniel Gardan, Petronela Iuliana Geangu |
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| Vol 10, No 3 (2010) |
Specifics of the marketing audit in the financial-banking sector |
Abstract
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Corrado De CECCO, Iuliana CETINĂ, Violeta RĂDULESCU, Mircea DRĂGHICI |
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| Vol 17, No 3 (2017) |
ETHICAL CONSUMERS IN GREECE: WHO ARE THEY? |
Abstract
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Antonia Delistavrou, Hristo Katrandjiev, Irene Tilikidou |
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| Vol 10, No 4 (2010) |
Particularities of the logistic operations in the pharmaceutical domain |
Abstract
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Ana BUTNARU |
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| Vol 11, No 3 (2011) |
Remarks on the marketing of educational nowadays |
Abstract
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Sebastian CHIRIMBU, Adina BARBU-CHIRIMBU, Silvia RAŞCU PISTOL |
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| Vol 14, No 2 (2014) |
The Importance of Marketing Communication in the Touristic Negotiation |
Abstract
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Ana Maria MIHALI |
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| Vol 10, No 1 (2010) |
Mobile marketing future trends |
Abstract
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Iacob CĂTOIU, Daniel Adrian GÂRDAN, Doru Lucian GÂRDAN |
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| Vol 11, No 4 (2011) |
New perspectives in relationship marketing conceptualization |
Abstract
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Daniel Adrian GÂRDAN |
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| Vol 11, No 4 (2011) |
Particularities of dental medical services and consumers in the context of globalization |
Abstract
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Petronela Iuliana GEANGU, Raluca CREŢOIU, Daniel Adrian GÂRDAN |
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| Vol 10, No 1 (2010) |
Critical marketing - defining the field |
Abstract
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Manuela Epure |
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| Vol 10, No 2 (2010) |
Brand management in media crisis |
Abstract
PDF
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Adrian IONESCU |
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| Vol 11, No 1 (2011) |
CSR – A marketing tool? |
Abstract
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Silvia- Ştefania MIHALACHE |
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| Vol 10, No 3 (2010) |
The strategic analysis in the modern management of the company |
Abstract
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Iosefina MOROŞAN |
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| Vol 11, No 1 (2011) |
The power of the message – the key to success in social marketing campaign. An analysis of social marketing in Romania |
Abstract
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Manuela EPURE, Cristina DINU |
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| Vol 10, No 3 (2010) |
Metaphorical conceptualizations of marketing |
Abstract
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Raluca Gabriela BURCEA |
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| Vol 10, No 1 (2010) |
Dancing with pharmaceutical industry – medical practice between ethics and business |
Abstract
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Sorin C. CRĂCIUNAŞ, Diana V. CRĂCIUNAŞ |
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| Vol 10, No 3 (2010) |
How the marketing research affects the improvement in the dental doctor-patient relation |
Abstract
PDF
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Petronela Iuliana GEANGU, Daniel Adrian GÂRDAN, Iuliana CETINĂ, Elena GURGU, |
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| Vol 11, No 2 (2011) |
Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model |
Abstract
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Marco REMONDINO |
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| Vol 19, No 4 (2019) |
The strategy of promoting and selling medicines on the Romanian market |
Abstract
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Elena GURGU, Ioan Aurelian STANESCU |
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| Vol 10, No 4 (2010) |
The role of strategic planning in relationship marketing |
Abstract
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Aurelian A. BONDREA, Daniel Adrian GÂRDAN, Iuliana Petronela GEANGU |
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| Vol 9, No 1 (2009) |
The importance of finance and banking marketing in the present conditions |
Abstract
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Gheorghe PISTOL |
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| Vol 9, No 1 (2009) |
Role of marketing in improving didactic activity quality in higher education |
Abstract
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Adrian Daniel GÂRDAN, Iuliana Petronela GEANGU, Ioana ANDRIESEI, Ecaterina GICĂ |
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| Vol 19, No 1 (2019) |
THE DEVELOPMENT OF MARKETING IN TOURISM INDUSTRY |
Abstract
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PDF
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Bogdan SOFRONOV |
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| Vol 19, No 3 (2019) |
PROVISIONS CONCERNING THE ORGANIZATION OF EVENTS FOR THE PROMOTION OF PRODUCTS ON PHARMACEUTICAL MARKET IN ROMANIA |
Abstract
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Alina Natalia IOSIF, Elena GURGU |
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