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• THE EVOLUTION OF EDUCATIONAL MARKETING

  Natalia Manea, Mihaela PURCARU

  37-45

  2017-12-21

• The strategic marketing planning – General Framework for Customer Segmentation

  Alina Elena OPRESCU

  49-58

  2014-03-30

• Specifics of the marketing audit in the financial-banking sector

  Corrado De CECCO, Iuliana CETINĂ, Violeta RĂDULESCU, Mircea DRĂGHICI

  127-137

  2010-09-30

• Peculiarities of marketing communications in cultural marketing

  Daniel Gardan, Petronela Iuliana Geangu

  78-84

  2016-09-20

• The role and importance of the strategic planning in bank marketing

  Gheorghe PISTOL

  153-161

  2010-06-30

• ETHICAL CONSUMERS IN GREECE: WHO ARE THEY?

  Antonia Delistavrou, Hristo Katrandjiev, Irene Tilikidou

  47-65

  2017-09-29

• Particularities of the logistic operations in the pharmaceutical domain

  Ana BUTNARU

  61-68

  2010-12-20

• Remarks on the marketing of educational nowadays

  Sebastian CHIRIMBU, Adina BARBU-CHIRIMBU, Silvia RAŞCU PISTOL

  99-104

  2011-09-30

• Mobile marketing future trends

  Iacob CĂTOIU, Daniel Adrian GÂRDAN, Doru Lucian GÂRDAN

  11-22

  2010-03-30

• The Importance of Marketing Communication in the Touristic Negotiation

  Ana Maria MIHALI

  27-34

  2014-06-30

• PROVISIONS CONCERNING THE ORGANIZATION OF EVENTS FOR THE PROMOTION OF PRODUCTS ON PHARMACEUTICAL MARKET IN ROMANIA

  Alina Natalia IOSIF, Elena GURGU

  111-128

  2019-09-21

• The strategic analysis in the modern management of the company

  Iosefina MOROŞAN

  189-195

  2010-09-30

• Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model

  Marco REMONDINO

  101-106

  2011-06-29

• New perspectives in relationship marketing conceptualization

  Daniel Adrian GÂRDAN

  81-89

  2011-12-30

• Metaphorical conceptualizations of marketing

  Raluca Gabriela BURCEA

  153-160

  2010-09-29

• Critical marketing - defining the field

  Manuela Epure

  177-179

  2016-11-21

• Particularities of dental medical services and consumers in the context of globalization

  Petronela Iuliana GEANGU, Raluca CREŢOIU, Daniel Adrian GÂRDAN

  71-80

  2011-12-30

• The importance of finance and banking marketing in the present conditions

  Gheorghe PISTOL

  183-190

  2016-04-13

• How the marketing research affects the improvement in the dental doctor-patient relation

  Petronela Iuliana GEANGU, Daniel Adrian GÂRDAN, Iuliana CETINĂ, Elena GURGU,

  139-151

  2010-09-30

• Dancing with pharmaceutical industry – medical practice between ethics and business

  Sorin C. CRĂCIUNAŞ, Diana V. CRĂCIUNAŞ

  23-28

  2010-03-30

• Role of marketing in improving didactic activity quality in higher education

  Adrian Daniel GÂRDAN, Iuliana Petronela GEANGU, Ioana ANDRIESEI, Ecaterina GICĂ

  167-174

  2016-04-13

• The strategy of promoting and selling medicines on the Romanian market

  Elena GURGU, Ioan Aurelian STANESCU

  97-112

  2019-12-08

• CSR – A marketing tool?

  Silvia- Ştefania MIHALACHE

  159-164

  2011-03-30

• The power of the message – the key to success in social marketing campaign. An analysis of social marketing in Romania

  Manuela EPURE, Cristina DINU

  151-157

  2011-03-30

• THE DEVELOPMENT OF MARKETING IN TOURISM INDUSTRY

  Bogdan SOFRONOV

  117-127

  2019-03-29

• Brand management in media crisis

  Adrian IONESCU

  99-106

  2010-06-30

• The role of strategic planning in relationship marketing

  Aurelian A. BONDREA, Daniel Adrian GÂRDAN, Iuliana Petronela GEANGU

  50-60

  2010-12-20