WHAT WILL THE FUTURE OF CREATIVITY AND INNOVATION IN PUBLIC RELATIONS LOOK LIKE?

Authors

  • Elena Gurgu ''Spiru Haret University", Faculty of Economic Sciences, Bucharest, Romania http://orcid.org/0000-0001-6964-8516
  • Milena Ilic Faculty of Contemporary Arts Belgrade, University Business Academy in Novi Sad; Information Technology School ITS - Belgrade; Belgrade, 11000, Serbia;
  • Sabyasachi Rath Vishwa Vishwani Institute of Systems and Management, Boston House, Thumkunta (Post), Shamirpet Road, Via-Hakimpet, Hyd-500078, Hyderabad, India
  • Ioana Andreea Gurgu 4University of Bucharest, Faculty of Psychology and Educational Sciences

Keywords:

public relations, creativity, innovation, IoT, tactics, digital storytelling

Abstract

Abstract: In this paper we talk about creativity in public relations, that is clear that we need. For us, creativity in public relations can be a mean, a novel way to accomplish an objective more easily, more efficiently and more quickly. It is clear that every client appreciates creativity, but in many situations it does not translate into events or visible messages for a mass audience and then it is not visible. We also talk in our paper about the profile of a creative relationalist, that must be: involved, informed, avid after work, possessing theoretical knowledge, having flexible and positive thinking, beeing visionary. In this paper we will try to demonstrate that creativity can occur in one of the following situations: either in strategy (positioning, planning), or in execution (tactics, presentation materials, information).  

Author Biographies

Elena Gurgu, ''Spiru Haret University", Faculty of Economic Sciences, Bucharest, Romania

Born on 20/02/1974, assoc. prof. PhD. Elena Gurgu is now vice-dean of the Faculty of Economic Sciences, Spiru Haret University, Bucharest, being specialized in supporting lectures and master degree courses in international economics and finance, public relations and corporate speech. She is also accredited and active trainer since 2010 till present. In USH her activity takes place within several committees , is also member of several national or international scientific and research societies and associations, and reviewer in some journals indexed in IDB. She is currently managing the master's programs in Marketing inside the  Faculty of Economic Sciences. Begining 2016 she is envolved in scientific research field as deputy chief editor of Annals of Spiru Haret University. Economic Series, a jounal with a tradition of 16th years in academic  research field. Her personal biography can be found in the pages of Who is Who - Encyclopedia of Personalities in Romania.Further details about her publications, academic and research career at:http://se-b.spiruharet.ro/images/secretariat/anunturi-generale/cv_cadre_didactice/gurgu_elena_cvlista_lucrari.pdfYou can access her papers on SSRN at:http://ssrn.com/author=1307203ORCID ID: http://orcid.org/0000-0001-6964-8516

Milena Ilic, Faculty of Contemporary Arts Belgrade, University Business Academy in Novi Sad; Information Technology School ITS - Belgrade; Belgrade, 11000, Serbia;

Associate professor pHd

Sabyasachi Rath, Vishwa Vishwani Institute of Systems and Management, Boston House, Thumkunta (Post), Shamirpet Road, Via-Hakimpet, Hyd-500078, Hyderabad, India

PROFESSOR PHD

Ioana Andreea Gurgu, 4University of Bucharest, Faculty of Psychology and Educational Sciences

master student

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Published

2022-06-30

How to Cite

Gurgu, E., Ilic, M., Rath, S., & Gurgu, I. A. (2022). WHAT WILL THE FUTURE OF CREATIVITY AND INNOVATION IN PUBLIC RELATIONS LOOK LIKE?. Annals of Spiru Haret University. Economic Series, 22(1). Retrieved from https://anale.spiruharet.ro/economics/article/view/1234

Issue

Vol. 22 No. 1 (2022)

Section

ACADEMIA PAPERS