KYRGYZ ETHNOGRAPHIC TERMS IN CONTEMPORARY PUBLIC ADVERTISING
Keywords:
Terms of advertisement, the Kyrgyz language, translation, commercial, structureAbstract
The usage of a variety of stylistic and lexical means makes the language of advertisements colorful, rich, and bright. Language of advertising is been created with an aim to attract customers’ attention and provoke them to the further actions. This paper covers the examples of the advertisements taken from the Kyrgyz language in order to demonstrate the structural traits of the advertising discourse; the analysis of the advertisements in Kyrgyz assists to reveal the main contextual notions represented in advertising. The paper hypothesis is that the advertisements in Kyrgyz can greatly influence the views of ordinary people. The paper has been accompanied by the examples taken from the mass media sources functioning in Kyrgyzstan.References
Books
SERDOBINTSEVA E.N. (2010) Structure and Language of Advertisement Texts, Flinta Nauka, Moscow
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Journal article
BALAJI NATKARE (2012). LINGUISTIC ANALYSIS OF THE LANGUAGE USED IN CONTEMPORARY ADVERTISING, Indian Streams Reserach Journal Vol.1,Issue.XII/Jan; 12pp.1-4
Karadeniz, M. (2009). The Comparison of Public Relations and Advertisement Activities in a Successful Marketing Management. Which one should be in forefront? Journal of Naval Science and Engineering, 5(2), 43-54.
ЮКИНА Е.Ю. (2017) Лингвографические особенности антитабачной социальной рекламы на русском и английском языке, Вестник Московского государственного областного университета (электронный журнал), №4.
Newspaper Sources
Fabula, № 33 (317), May 6, 2014
Jany Agym, № 49 (180), 2013
Super Info, № 584, January 16, 2014.
Maidan KG, № 07 (136), February 26, 2014.
Alibi, № 37 (389), April 17, 2013.
Achyk Sayasat, № 16 (140), May 16, 2014
Internet Sources
www.webster.com
www.super.kg
megacom.kg
webdesignledger.com/inspiration/45-advertisements-you-will-never-forget
