Viorica JELEV


Artificial intelligence and automation will radically change the world, but if we want society to benefit from these changes, we need to properly prepare ourselves through an education tailored to new times. Until the last century, it was the manufacturing industry that created jobs. But today, as a result of the existence of artificial intelligence, robots, the manufacturing industry is no longer the main driver of job creation but the service industry.

As competition grows, brand manager imagination needs to work, and sales growth solutions need to focus on customer focus attention. It is a difficult task if all brands offer discounts in the malls they are in, and the announcement of differentiation is put to the attention of specialists who offer solutions for fun of any kind for the clients. The article aims to present the evolution of world trade in recent years and the various ways of diversion invented by retailers to keep customers in store chains longer time for them to buy more.

The conclusion of this article will focus on the idea of future trade based on modern technology inside stores, which will lead to profound changes in customer buying behavior.


ecommerce, omni shopper, “clikdependshopper”, intelligent selling, omni channel

Full Text:



Viorica Jelev, Marketing Internațional, Fundația România de Mâine, 2007

Viorica Jelev, European trade where? retail entertainment-JEDEP, vol.6, nr.4, 2017

Cătoiu Iacob , Gârdan Daniel Adrian, Gârdan Doru Lucian, Mobile marketing future trends -Annals of USH, Vol 10, No. 1, 2010

Pistol Gh., Pistol Luminița, Albu Gh., Manea Gelu, Comerțul interior. Teorie și practică, ed.Economica,2004

Viorica Jelev, Merchandising, Note de curs, Blackboard,2017

Oleg Cojocaru-http://incomemagazine.ro/articles/painea-si-circul-din-malluri-aduc-cu-pana-la-70-mai-multi-clienti, 24 iunie, 2010

Andreea Neferu -https://www.newmoney.ro/toti-banii-din-buzunar-piata-de-retail-ajuns-la-40-de-miliarde-de-euro/

Adrian N. Ionescu- GfK: Retail businesses will grow in Romania five times more than European average in 2017-http://cursdeguvernare.ro/gfk-retail-businesses-will-grow-in-romania-five-times-more-than-european-average-in-2017.html

Shopper culture in http://www.shopperculture.com/the-complex-shopper/

International trade in gooods in http://ec.europa.eu/eurostat/statisticsexplained/index.php/International_trade_in_goods/ro

Loyalty marketing in a Trumpian world in https://www.retailcustomerexperience.com/companies/media/achieveglobal/

Studiu-GFK-produse in http://www.retail-fmcg.ro/servicii/studii-de-piata-servicii/studiu-gfk-produse.html





DOI: https://doi.org/10.26458/18111

Copyright (c) 2018 Viorica Jelev

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

As to respect GDPR, this site do not allow free registation. Please contact us at: ashues@spiruharet.ro

GDPR Policy:

Please read the statement below:
Processing of personal data and free movement of these data

Registering with this site the author agree with the collection, processing and use of his personal data, exclusively within the ASHUES journal.




To crown and encourage research efforts of the authors, at the end of a year of publishing our journal board will award online the best papers by distinctions:

1. Best Original Paper Award -  for the paper that has brought something completely new in the reader's attention (a new concept, a new trend, a new proposal in research, etc.)

2. Excellence Award - for the most cited paper and visualized in the online environment during the year

3. First, Second and Third Award- for the best documented and substantiated papers during the year

4. Special Award - to award PhD students and postdocs for the most well documented and substantiated paper