CHANGE MANAGEMENT STRATEGIES RELATED TO THE GLOBAL ENVIRONMENT COMPLEXITY

Elena DOVAL

Abstract


The changes in organizations appear as a reaction to the organizational environment changes. In order to manage these changes successfully, the managers need to anticipate and design alternative strategies by preparing different options.  Nevertheless, the complexity of the global environment forces the managers to adopt strategies for their organizations that are facilitating the creation of new strategic competences and competitive advantages to face the environmental rapid changes. In this context, this paper is aiming to illustrate the main directions the change management may consider to change the organization strategies in order to harmonize them to the external environment, such as: integration versus externalization, flexible specialization and flexible organization, standardization versus adaptation, market segmentation, relationship building and maintaining and communication integration.  However, the new strategies are based on a changed attitude of the managers towards the competitive advantage that is dynamic and focused on creation rather then to operations.

Keywords


global environment, complexity, change management, strategy, competitive advantage

Full Text:

PDF

References


Doval, E., Organizational Change Management in the International Environment (Info Market, Brasov, 2008), p. 8, 11.

Johansson, J.K., Global Marketing: Foreign Entry, Local Marketing and Global Management (McGrew Hill, London, 2000), p. 369.

Volberda, H.W., Building the Flexible Firm (Oxford University Press, Oxford, 1998), pp. 26-27.

McDonald, M., & Dunbar, I., Market Segmentation: How to Do It, How to Profit from It (Mcmillan Press Ltd., London, 1998), pp. 30-32.

Nohria, N. & Ghoshal, S., The Differentiated Network (Jossey-Bass, San Francisco, USA, 1997), p. 208.

Sanders, H., Kim, K.S., Foster, S.F., El-Nameki, M.S.S., Economic Corporate Restructuring (Lansa Publishing B.V., Leiderdorp, The Netherlands, 1996), p. 1.

Schultz, D.E., & Kitchen, J.K., Communicating Globally. An Integrated Marketing Approach (McMillan Press Ltd., London, 2000), pp. 58, 62-63.

Stapleton, T. et al., Marketing in a Complex World (MBA Course. The Open University, Business School. Milton Keynes, UK, Book 7, 2004), pp. 77-80.

Berry, L.L., “Relationship Marketing of Services – Growing Interest, Emerging Perspectives”, in Journal of the Academy of Marketing Science, 1995, vol. 23, no. 4, pp. 236-245.

Buckley, P.J.; Casson, M.C., “Analzying foreign market entry strategies: extending the international approach”, in Journal of International Business Studies, vol. 29, no. 3, 1998, pp. 539-562.

Cannon, A.R. & St. John, C.H., “Measuring Environmental Complexity. A Theoretical and Empirical Assessment”, Organizational Reserch Methods, Sage journals, first published in 2008, vol. 10, issue 2, abstract.

Ghoshal, S., “Global Strategy: An Organizing Framework”, in Strategic Management Journal, vol. 8, 1987, pp. 425-440.

Williamson, P.J., “Strategy as Options on the Future”, Sloan Management Review, Spring, UK, 1999, pp. 118-126.

Gorzen-Mitka, I. & Okreglicka, M., “Improving Decision Making in Complexity Environment”, Procedia Economics and Finance, Elsevier, Volume 16, 2014, pp. 402-409, http://www.sciencedirect.com-/science/article/pii/S2212567114008193.

Seijts, G., Billou, N. & Crossan, M., Coping with complexity, Ivey Business Journal, May/June 2010, http://iveybusinessjournal.com/-publication/coping-with-complexity.

Underdal, S., “Complexity and Challenges of Long-term Environmental Governance”, in Global Environmental Change. Governance, Complexity and Resilience, Volume 20, Issue 3, August 2010, Elsevier, pp. 386-393, http://www.sciencedirect.com/science/journal/09593780/20/3.

Negulescu, O., ”Approaches regarding the Management Strategy in the Global Green Industry”, in Boldea, I. Debates on globalization identity through intercultural dialogue, Studies and Articles, Section: Social sciences and Management, Ed. Arhipelag XXI Press, Târgu Mureş, 2015, pp. 470-480.

Negulescu, O. (2015), “Threats and opportunities in actual defense management”, Defense Resources Management, The 10th Scientific conference with international attendance organized by the Regional Department of Defense Resources Management Studies, pp. 205-214.

Reeves, M., Haanaes, K., Hollingsorth, J. & Scognamiglio Pasini, F.L., Ambidexterity: The Art of Thriving in Complex Environments, February 19, 2013, https://www.bcgperspectives.com/content/articles/business_unit_strategy_growth_ambidexterity_art_of_thriving_in_complex_environments.

EAA, Complex challenges in an interconnected world, website article, last modified 31 August 2016, http://www.eea.europa.eu/signals/signals-2011/articles/complex-challenges-in-an-interconnected-world.




DOI: https://doi.org/10.26458/1644

Copyright (c) 2016 Elena Doval

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

As to respect GDPR, this site do not allow free registation. Please contact us at: ashues@spiruharet.ro. 

GDPR Policy:

Please read the statement below:
Processing of personal data and free movement of these data

Registering with this site the author agree with the collection, processing and use of his personal data, exclusively within the ASHUES journal.

 

AWARDS 

WILL BE CONFERRED AT THE END OF THE YEAR

To crown and encourage research efforts of the authors, at the end of a year of publishing our journal board will award online the best papers by distinctions:

1. Best Original Paper Award -  for the paper that has brought something completely new in the reader's attention (a new concept, a new trend, a new proposal in research, etc.)

2. Excellence Award - for the most cited paper and visualized in the online environment during the year

3. First, Second and Third Award- for the best documented and substantiated papers during the year

4. Special Award - to award PhD students and postdocs for the most well documented and substantiated paper

Administred:Rocsana B. Manea Tonis

http://icourses.wix.com/itmk