Remarks on the marketing of educational nowadays

Authors

  • Sebastian CHIRIMBU Lecturer Ph.D. Department of Specialized Languages, Spiru Haret University
  • Adina BARBU-CHIRIMBU Lecturer Ph.Dc. Department of Specialized Languages, Spiru Haret University
  • Silvia RAŞCU PISTOL Lecturer Ph.D. Department of Specialized Languages, Spiru Haret University

Keywords:

educational environment, marketing concepts, educational marketing

Abstract

     This article examines the marketing of educational products and services based on theoretical premises of marketing as defined in the specialized literature; were also identified the main characteristics of the marketing process of the teacher-manager: knowledge, identification and initial evaluation of the students’ expectations and needs of training and information. In our daily work, marketing becomes an essential element of the teacher’s strategic management, influencing our decisions in the field of course design, organization, coordination and evaluation (of the academic courses).

References

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Published

2011-09-30

How to Cite

CHIRIMBU, S., BARBU-CHIRIMBU, A., & RAŞCU PISTOL, S. (2011). Remarks on the marketing of educational nowadays. Annals of Spiru Haret University. Economic Series, 11(3), 99–104. Retrieved from https://anale.spiruharet.ro/economics/article/view/1139

Issue

Vol. 11 No. 3 (2011)

Section

ACADEMIA PAPERS

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