Particularities of the logistic operations in the pharmaceutical domain

Ana BUTNARU

Abstract


The management of logistic operations has a very important role in the case of pharmaceutical products. The purpose of this article is to analyse the particularity of the logistic operations management in the pharmaceutical domain. This is seen in the fact that there is the obligativity of using the exclusive distribution system, because the carriers do not have selling right to the final users. In the pharmaceutical domain, the logistic channels may be represented by a system of vertical marketing, made from producers, en-gross sellers and en-detail sellers that action in the frame of an unified system in which a member of the channel may detain property right over the other members the vertical marketing system may be corporative or contractual. In Romania the medicine producers adopted both marketing systems. Organising and distributing medicine from the specialised unities (pharmaceutical deposit, close circuit pharmacy or comunitary pharmacy) are settled through laws thjat are specific to the pharmaceutical domain. In these conditions the mission of the company is to give medicine with a balance between price – quality – asureness – eficacity, for giving accesibility to different treatments. The role of the state is significant, reason for an interdisciplinary approaching that may drive to ideas, oppinions that may be aplied.

 

 


Keywords


logistic operation, exclusive distribution, conventional logistic channel, vertical corporative marketing system, vertical contractual marketing system

Full Text:

PDF

References


Balan, C. (2006), Logistics, Uranus Publishing House, Bucharest.

Braicu, C. (2006), General management, Fundaţia România de Mâine Publishing House, Bucharest.

Brandabur, R., Marketing policies regarding pharmaceutical products, Phd thesis, ASE.

Bratianu, C. (2006), Management and marketing. Fundamental concepts, Comunicare.ro Publishing House, Bucharest.

Bucurescu, S., Cuparencu, B., Ponoran, V. (1999), Marketing for the pharmaceutical industry, Dacia Publishing House, Bucharest.

Butnaru, A. (2002), Transports and international assurances for goods, Fundaţia România de Mâine Publishing House, Bucharest.

Carat, A. (2000), Management, Marketing and pharmaceutical settlement, vol. II, Didactical and Pedagogical Publishing House, Bucharest.

Danciu, V. (2001), International marketing: from traditional to global, Economical Publishing House, Bucharest.

Kotler, Ph., Armstrong, G. (2004), The principles of marketing, Teora Publishing House, Bucharest.

Nicolescu, O., Verboncu, L. (2005), The fundaments of organisational marketing, ASE Publishing House, Bucharest.

Soare, C., Arsenie, V., Barbu, T., Onisor, C. (coord.), (1994), Military lexicon, Saka Publishing House, Bucharest.

***The manual for internal decizions of S.C. Catena S.A. 2009-2010.

***Order no. 863/28.11.2001 emited by the Ministry of Realth and Family for approving the Rules of good practice in the en-gross distribution of the medicine, Official Monitory, Part I nr. 46, 2002, p.1.

***Law no. 336/2002 about human medicine products.

***www.catena.ro.

***www.fildas.ro.




Copyright (c) 2010 author

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


As to respect GDPR, this site do not allow free registation. Please contact us at: ashues@spiruharet.ro

GDPR Policy:

Please read the statement below:
Processing of personal data and free movement of these data

Registering with this site the author agree with the collection, processing and use of his personal data, exclusively within the ASHUES journal.


 

AWARDS 

WILL BE CONFERRED AT THE END OF THE YEAR

To crown and encourage research efforts of the authors, at the end of a year of publishing our journal board will award online the best papers by distinctions:

1. Best Original Paper Award -  for the paper that has brought something completely new in the reader's attention (a new concept, a new trend, a new proposal in research, etc.)

2. Excellence Award - for the most cited paper and visualized in the online environment during the year

3. First, Second and Third Award- for the best documented and substantiated papers during the year

4. Special Award - to award PhD students and postdocs for the most well documented and substantiated paper


Administred:Rocsana B. Manea Tonis

http://icourses.wix.com/itmk