THE OPINIONS AND PREFERENCES OF THE EUROPEAN BUYERS ON THE FURNITURE AND FURNITURE ACCESSORIES MARKET

Beatrice Georgeta PETRACHE (LANG), Camelia Maria ISMANA-ILISAN, Raluca CRETOIU

Abstract


In this article we aim to analyze the preferences and opinions of European furniture buyers in the context of Germany, Italy, Poland, France and Austria being among the top 10 world furniture manufacturers, accounting for over 19% of the world production and 60% of the European one. We have developed this research given that the furniture industry is an important sector in the economy, employing about one million people at the level of the European Union, in 130,000 companies in the field. The furniture segment is also well represented in the field of innovation also, accounting for 12% of the applications for design registration in the European Union Intellectual Property Office (EUIPO).  This also reflects on the production of furniture, currently 2/3 of the world’s leading peak production coming from Europe. The research is of a quantitative nature, the technique adopted is the interview, and the research tool is the questionnaire. The purpose of the research is to identify the way and the level at which European consumers’ value furniture accessories in the general context of furniture quality assessment in conjunction with the need for accessory information.

Keywords


accessories, furniture, European market, furniture industry

Full Text:

PDF PDF

References


Barčić, A. P., Motik, D., Oblak, L., & Vlosky, R. (2016). Management activity linkages to innovation deconstruction: An exploratory study of the furniture industry in Croatia. BioResources, 11(2), 3987-4005.

Bernecker, M. (2013). Marketing: Grundlagen - Strategien – Instrumente, Deutsches Institut für Marketing, pp. 87-91.

Cătoiu, I. (coord) (2009). Cercetări de marketing – Tratat. Editura Uranus, București, pp. 109-111.

Cătoiu, I., Gârdan, D. A., & Geangu, I. P. (2012). Customer loyalty-specific features of retail activity in Bucharest. Annales Universitatis Apulensis-Series Oeconomica, 14(1), 1-25

Cheng, C. C., & Chou, H. M. (2018, April). Applying the concept of circular economy—Using the cultural difference of European consumers as an example. In 2018 IEEE International Conference on Applied System Invention (ICASI) (pp. 449-452). IEEE.

Gârdan, D.A., Cătoiu, I., & Gârdan, I. P. (2016). Coordinates of the culture consumption in urban environment. Annales Universitatis Apulensis Series Oeconomica, 2(18), 1-10.

Harris, F. D. (2014). The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions, I&m Press, pp. 121-123.

Iritani, D. R., Silva, D. L., Saavedra, Y. M. B., Grael, P. F. F., & Ometto, A. R. (2015). Sustainable strategies analysis through Life Cycle Assessment: a case study in a furniture industry. Journal of Cleaner Production, 96, 308-318.

Ivasciuc, I. S., & Epuran, G. (2015). A Marketing approach on how continuous processes improvement can contribute to hotel business Organic Growth. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 8(2), 185-200.

Jang, J. Y., Baek, E., Yoon, S. Y., & Choo, H. J. (2018). Store design: Visual complexity and consumer responses. International Journal of Design, 12(2), 105-118.

Knauf, M. (2015). Understanding the consumer: Multi-modal market research on consumer attitudes in Germany towards lightweight furniture and lightweight materials in furniture design. European journal of wood and wood products, 73(2), 259-270., https://doi.org/10.1007/s00107-014-0866-9

Liker, B., Stirn, L. Z., Bučar, D. G., & Hrovatin, J. (2016). Examination of Decision Factors in the Process of Buying Kitchen Furniture Using Conjoint Analysis. Wood Industry/Drvna Industrija, 67(2).

Loučanová, E., Olšiaková, M., & Dzian, M. (2018). Suitability of innovative marketing communication forms in the furniture industry. Acta Facultatis Xylologiae Zvolen res Publica Slovaca, 60(1), 159-171.

Malhotra, K. N. (2002). Marketing Research: An Applied Approach, Pearson Education, 2002, pp. 202-203.

Mehta, N., & Chugan, P. K. (2016). Visual Merchandising as Tool for Creating Differentiation for Furniture Outlets: Perceptual Mapping. Inter-disciplinary Issues for Empowering Trade, Industry and Society, Eds., Pawan K. Chugan, Deepak Srivastava, Nikunj Patel and Nirmal C. Soni, Excel India Publishers, New Delhi, 289-300.

Oblak, L., Pirc Barčić, A., Klarić, K., Kitek Kuzman, M., & Grošelj, P. (2017). Evaluation of factors in buying decision process of furniture consumers by applying AHP method. Drvna industrija: Znanstveni časopis za pitanja drvne tehnologije, 68(1), 37-43.

Oke, A. O., Kamolshotiros, P., Popoola, O. Y., Ajagbe, A. M., & Olujobi, J. O. (2016). Consumer behavior towards decision making and loyalty to particular brands. International Review of Management and Marketing, 6, 43-52.

Osburg, V. S., Conroy, D., & Toporowski, W. (2015). Furnishing sustainable futures: An exploration of how furniture manufacturers can demonstrate sustainable leadership. In 10th International Symposium on Sustainable Leadership, 2015.

Pérez-Belis, V., Agost, M. J., & Vergara, M. (2018, March). Consumers’ visual attention and emotional perception of sustainable product information: Case study of furniture. In International Conference on Kansei Engineering & Emotion Research (pp. 239-248). Springer, Singapore.

Stefanov, Ts., 2017. Modern aspects of the Bulgarian economy in the EU context. Current problems of development of economic, financial and credit, Belgorod, Russia, p. 263.

Tescașiu, B., Epuran, G., Tecău, A., Chițu, I., & Mekinc, J. (2018). Innovative Forms of Economy and Sustainable Urban Development—Sharing Tourism. Sustainability, 10(11), 1-18.

Wan, M., & Toppinen, A. (2016). Effects of perceived product quality and Lifestyles of Health and Sustainability (LOHAS) on consumer price preferences for children's furniture in China. Journal of Forest Economics, 22, 52-67.

Yu, Y., Wang, X., Zhong, R. Y., & Huang, G. Q. (2017). E-commerce logistics in supply chain management: Implementations and future perspective in furniture industry. Industrial Management & Data Systems, 117(10), 2263-2286.

Zutshi, A., Creed, A., Holmes, M., & Brain, J. (2016). Reflections of environmental management implementation in furniture. International Journal of Retail & Distribution Management, 44(8), 840-859.




Copyright (c) 2019 Beatrice Georgeta PETRACHE, Camelia Maria ISMANA-ILISAN, Raluca CRETOIU

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


As to respect GDPR, this site do not allow free registation. Please contact us at: ashues@spiruharet.ro

GDPR Policy:

Please read the statement below:
Processing of personal data and free movement of these data

Registering with this site the author agree with the collection, processing and use of his personal data, exclusively within the ASHUES journal.


 

AWARDS 

WILL BE CONFERRED AT THE END OF THE YEAR

To crown and encourage research efforts of the authors, at the end of a year of publishing our journal board will award online the best papers by distinctions:

1. Best Original Paper Award -  for the paper that has brought something completely new in the reader's attention (a new concept, a new trend, a new proposal in research, etc.)

2. Excellence Award - for the most cited paper and visualized in the online environment during the year

3. First, Second and Third Award- for the best documented and substantiated papers during the year

4. Special Award - to award PhD students and postdocs for the most well documented and substantiated paper


Administred:Rocsana B. Manea Tonis

http://icourses.wix.com/itmk