THE ROLE OF PUBLIC DIPLOMACY IN INTERNATIONAL RELATIONS IN FULL PROCESS OF GLOBALIZATION

Authors

  • Elena Gurgu ''Spiru Haret University", Faculty of Economic Sciences, Bucharest http://orcid.org/0000-0001-6964-8516
  • Aristide Dumitru Cociuban Spiru Haret University, Bucharest, Romania, Faculty of Economic Sciences

DOI:

https://doi.org/10.26458/16210

Keywords:

public diplomacy, soft power, hard power, smart power, globalization, public policy, interstate relations

Abstract

The purpose of this article was to highlight the role of public diplomacy in linking countries of the world in the process of economic globalization. Like objectives we intend to emphasize the kinds of powers that plays an important role in public diplomacy and national policies on public diplomacy. The investigations carried out by us so far shows that contemporary international relations recorded, under the impact of globalization, a process of resizing, which leads to the removal of the state monopoly on foreign policy. As a result, a whole range of non-state actors influence the image of a country abroad and information technologies gives them multiple communication mechanisms. In this situation, diplomatic activities must be accompanied by a process of communication, both in its internal and foreign markets.

Author Biographies

Elena Gurgu, ''Spiru Haret University", Faculty of Economic Sciences, Bucharest

Department of Economic Sciences, Associate Professor Ph.D. 

Aristide Dumitru Cociuban, Spiru Haret University, Bucharest, Romania, Faculty of Economic Sciences

Department of Economic Sciences

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Published

2016-07-07

How to Cite

Gurgu, E., & Cociuban, A. D. (2016). THE ROLE OF PUBLIC DIPLOMACY IN INTERNATIONAL RELATIONS IN FULL PROCESS OF GLOBALIZATION. Annals of Spiru Haret University. Economic Series, 16(2), 125–143. https://doi.org/10.26458/16210

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ACADEMIA PAPERS