The impact of using the internet in promoting Romanian industry

Authors

  • Carmen Adina PASTIU Lecturer Ph.D. “1 Decembrie 1918” University of Alba Iulia

Keywords:

online promotion /advertising, contextual advertising, PPC, Text Link Advertising

Abstract

Central element of the marketing mix, advertising can differentiate the companies in Romanian industry through the strategy used by each company. The present paper summarises the results of a qualitative research conducted in 15 companies acting in food, mechanical processing, textile, leather, and footwear industries. Throughout this study the benefits of using online promotion were highlighted and a diagnosis regarding the use of the Internet for promoting products in Romanian industry was performed.

References

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Haig M., 2005, Manual de e-marketing. Ghid indispensabil pentru marketingul produselor şi serviciilor tale pe Internet, Rentrop & Straton, Bucureşti.

Kartajaya H., Setiawan I., Kotler Ph., 2010, Marketing 3.0: de la produs la consumator şi la spiritul uman, Publica, Bucureşti.

Kates R.W., Parris T.M., Leiserowitz A.A., 2005, “What Is Sustainable Development? Goals, Indicators, Values, and Practices”, Environment: Science and Policy for Sustainable Development, 47 (3), 8-21.

Morrison M., Haley E., Sheehan K., Tay R., 2012, Using Qualitative Research in Advertising, Strategies, Techniques and Applications, Second Edition, Sage Publications, Inc.

Orzan G., 2001, Sisteme informatice de marketing, Editura Uranus, Bucureşti.

Tutunea Mihaela-Filofteia, 2009, “Internet Users – Statistical Picture, Comparisons and Trends”, Studia Universitatis Babes-Bolyai, Negotia, LIV, 3, p. 1-9.

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Published

2012-03-30

How to Cite

PASTIU, C. A. (2012). The impact of using the internet in promoting Romanian industry. Annals of Spiru Haret University. Economic Series, 12(1), 119–125. Retrieved from https://anale.spiruharet.ro/economics/article/view/12110

Issue

Vol. 12 No. 1 (2012)

Section

ACADEMIA PAPERS

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