The profile of Romanian consumer and how the economic crisis impacts the consumer mentality

Cristina STROE, Silvia Florina, Eva MILITARU

Abstract


The paper deals with the Romanian consumer’s profile, analyzed in terms of household expenditure structure, by main destinations for food,      non-food, services and taxes components, and household’s consumption, in terms of size and structure of food consumption.

Synthetic images of quantitative parameters were made using national and international statistical data, between 1991 and 2009. We took into account the total expenditure of households, total consumption expenditure, the structure of monetary consumption expenditure, the average consumption of main food products, in structure and dynamics.

Diagnostic analyses were performed by multi-annual approach of these indicators, important warning signals in the evolution of the household consumption. The multi-country and multi-annual benchmarking contributes to the highlighting of the national consumer profile, compared to those of the other 30-40 countries. These issues underline the extent of the economic crisis seen by the national households like an influence in shaping the consumer’s mentality.

Keywords


consumption, expenditures, indicators, dynamic, comparative analysis

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References


· Statistical Yearbook of Romania, NIS/National Institute of Statistics, 1991-2009.

· Revenue and expenditure of households, Quarterly Press Releases, National Institute of Statistics, (No. 129/06.07.2009, No. 199/05.10.2009, No. 02/05.01.2010, No. 65/07.04.2010).

· FAO/Food and Agriculture Organization of the United Nation, http://www.fao.org/.

· ILO/ International Labour Organization, http://laborsta.ilo.org/STP/guest.

· Millennium Development Goals, ONU/United Nations, MDGs for Romania, Official list of the Millennium Development Goals, revised in 2007, with targets until 2015.

· OECD, OECD’s strategic response to the financial and economic crisis, http://www.oecd.org/document/0/0,3343,en_2649_34267_42771072_1_1_1_1,00.html.

· FAO, FAO Report, Food Crisis + Financial Crisis = Catastrophe, http://climateandcapitalism.com/?p=577.

· Martin Ravallion, The Crisis and the World’s Poorest, Special Report, World Bank, http://siteresources.worldbank.org/WBI/Resources/213798-1259968479602/outreach_ravallion_dec09.pdf.




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